Mattel’s money losing software division, Mattel Interactive, has recently been put up for sale, in part because of the controversy surrounding its internet blocking program, Cyber Patrol. Rather than selling off the company, Great Lakes Radio Consortium commentator Suzanne Elston wonders if they’re missing a marketing opportunity:
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Commentary – Cyber Patrol Blocks Activist Sites
Mattel’s money losing software division, Mattel Interactive, has recently been put up for sale, in part because of the controversy surrounding its internet blocking program, Cyber Patrol. Rather than selling off the company, Great Lakes Radio Consortium commentator Suzanne Elston wonders if they’re missing a marketing opportunity: